BiD Masters
Meet our core team of Bidmasters, delivering the collective culture of success

Until now, people working as bid and proposal professionals did not have a noun to adequately describe their profession, but now they do – Bidmasters.

 

With decades of experience establishing a contract winning culture, our team of Bidmasters seamlessly integrates alongside yours, assisting the bid team to capture and communicate your solutions more powerfully. Our support is delivered via custom-built teams of specialists to meet the requirements of each unique project and to enhance the skills of your core team.

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Chris George FCA
Chairman
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Chris George FCA
Chairman

Chris has had a long association with the company, advising on many projects and acting as the firms accountant in its earlier years. More recently he brought his corporate finance and franchising skills to assist with the development of BiD Masters Network. Following its successful launch he continues to provide advice and guidance to the board as Chairman.

 

A Fellow of the Institute of Chartered Accountants in England and Wales (FCA), Chris  worked in practice for 31 years until 2007, since then he has been acting as a consultant.

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Peter Coyle APMP
Chief Executive Officer
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Peter Coyle APMP
Chief Executive Officer

The founder and CEO, Peter Coyle, brings a wealth of experience across a number of industries, products and services. A senior business development and marketing professional, Peter has led and supported numerous campaigns in a variety of sectors, including: defence, central & local government, transport infrastructure and renewable energy.

 

An outstanding track-record in bid support, where Peter provides strategic direction, process management, review and authoring. Appointed to the UK Board of the Association of Proposal Management Professionals as its Professional Development Director. Peter is one of the few independent AWARD evaluation tool specialists.

 

He served as a senior officer in the Royal Air Force before embarking on a career in business development in 1995. His career includes holding senior positions in Babcock International and Raytheon Systems Ltd. In both of these positions he was responsible for major contract acquisition and operation, including long term PPP/PFI contracts. Many of the projects worked on required a high level of security clearance.

 

A creative individual with excellent interpersonal skills, both in formal presentations and informal environments. He is accustomed to working at a senior level with multinational customers, consortium partners, and major legal and financial advisors.

 

When not working Peter can be found in the air, on the water or on the dance floor.

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Giselle Whiteaker
Chief Marketing Officer and Head of Written Content
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Giselle Whiteaker
Chief Marketing Officer and Head of Written Content

Giselle is an expert in writing, copy editing, proofreading and document layout and has a keen eye for detail. She is a qualified journalist and marketing specialist who holds a Master of Business Administration with a marketing specialisation.

 

In her previous marketing roles, she has been responsible for all elements of the marketing mix, across both private and public sector organisations, ranging from budgeting to collateral design and development, media planning and marketing strategy.

 

Before joining Ad Astra she was the Group Deputy Editor for the Etihad Airways inflight magazines and Editor of several British property and lifestyle magazines. She has also held senior marketing management and events positions in the Far East and Middle East, including the role of Marketing Manager for Ski Dubai, the Middle East’s first indoor ski resort, during the start-up phase, in which time Ski Dubai was awarded Superbrand status. She continues to work on projects with the Dubai Government’s Dubai Carbon Centre of Excellence.

 

When not working, Giselle is a keen jive dancer and is often found jetting off to foreign climes.

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David Coyle
Chief Compliance Officer
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David Coyle
Chief Compliance Officer

Dave has been working in operational delivery for over 20 years, often in very challenging environments. He is a stickler for robust processes, policies and procedures, which he ensures adherence to in a pragmatic way. He joined the board in 2020 to ensure consistency of delivery standards across the BiD Masters Network.

 

He is an expert trainer in Health and Safety, First Aid and Navigation. He also volunteers as a search leader for Suffolk Lowland Search and Rescue.

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Hannah Oliver
Chief Financial Officer
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Hannah Oliver
Chief Financial Officer

Hannah has been the company accountant for many years, not just counting the beans, but also providing sage advice and guidance. As CFO, she continues to provide financial wisdom to the board and across the entire BiD Masters Network.

 

Both a Chartered Accountant and Chartered Tax Advisor, she takes pride in not being stereotypical accountant, preferring to be viewed as a new breed within the profession with a fresh outlook and a passion for life, whilst maintaining respect for proven values – honesty, quality and service.

 

Her passion for life includes her young family and equestrian pursuits.

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Andrea Collier
Associate Director of Document Production
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Andrea Collier
Associate Director of Document Production

Andrea is one of the preeminent Microsoft Word experts within the bids and proposals industry. Understanding the idiosyncrasies that affect complex bid documents enables her to maintain her calm professionalism in the face of approaching submission deadlines.

 

Over the last 15 years, she has supported blue chip companies with templates and document formatting on major projects, including rail franchises and infrastructure bids. Andrea employs Word best practice to ensure absolute consistency of documentation and uses advanced techniques to produce bespoke client templates, creating an environment that allows bid teams to produce more consistent documentation that conforms to their corporate style, irrespective of an individual team member’s experience with using Microsoft Word. Andrea has designed Word templates for over 25 different clients in 2015, including the development of macro enhanced Word templates, facilitating document consistency and enhanced efficiency for the bid production process.

 

Keen to share knowledge and help bid teams, she has delivered training and guidance to a number of organisations on using Word effectively in a bid environment and regularly posts tips and blogs on best practice, via LinkedIn and other forums.

 

Life between bids – Andrea enjoys spending time with hubby and the two kids, going to the gym and running; jointly setting up a running club recently and helping out with couch to 5k running courses. She enjoys travelling and is equally happy laying on a beach or skiing down a mountain.

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Niall Buntain
Associate Director of Visual Content
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Niall Buntain
Associate Director of Visual Content

Niall has over 30 years experience working in Defence & Aerospace. He has put bid graphics and documents together on behalf of most of the UK top defence organisations. Some of the organisations worked for are: Thales, Lockheed Martin, Hunting, Serco, Babcock, Spectris, Holdfast, RATP, Morgan, BAE Systems, Vanguard, VT and TQ.

 

He specialises in bid and proposal work for organisations bidding for UK and overseas government contracts, working with and incorporating the internal graphics resource of an organisation in a sympathetic and cost effective manner to maximise client value. Bringing a clients corporate identity into the proposal signposts the documents heritage and gives a cohesive look to the finished document.

 

Niall enjoys country pursuits, walking his Airedale Terrier and getting up at 4am to make sure he meets clients deadlines.

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Andy Whiteley
Associate Director of Bid Management
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Andy Whiteley
Associate Director of Bid Management

Andy is a highly adept Bid and Programme Manager. He has experience of managing UK and international bids and programmes for defence, training, engineering and transport companies. He excels in liaising with subject matter experts to manage the design and delivery of technical projects and programmes.

 

He has extensive experience in project management, bid management and proposal generation, especially for programmes with a high technical content. Andy also has experience in the design, development and implementation of engineering and logistics support solutions for components and systems fitted to AFVs and aircraft.

 

In his spare time, Andy enjoys riding and restoring vintage British motorcycles.

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Katherine Briers
Deputy Associate Director of Visual Content
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Katherine Briers
Deputy Associate Director of Visual Content

Katherine is a Senior Designer and has over 15 years experience in the graphics field. One of the fastest designers in the area of bid graphics, Katherine can take a pencil sketch and meld it into a truly impressive visual to clearly illustrate an Authors point.

 

Katherine specialises in visually breaking up a document with on point images to make it more easily digestible to the reviewer, clearly demonstrating the correct answer has been given to the question.

 

When not working Katherine likes to add to her extensive knowledge of real ale and craft beers.

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Greg Marriott
Bid Composition Specialist
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Greg Marriott
Bid Composition Specialist

Greg is an extremely versatile, and experienced leader, having served as an officer in the British Army. His ability as a manager of people, tasks and risks together with his excellent communication skills serves him well as in bid support environment. He has a track record of generating successful solutions and confidently articulate complex issues to diverse audiences.

 

Greg is a successful project manager, familiar with working under pressure and within tight constraints; financial, time and manpower. He is adept at fostering relationships with stakeholders from varied backgrounds under challenging circumstances. Furthermore, he has extensive training and development expertise.

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Charles Stevenson CBE
Strategy and Business Development Consultant
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Charles Stevenson CBE
Strategy and Business Development Consultant

Charles has been described as energetic, knowledgable and wise. He is the epitome of dedication, determination and professionalism. A consummate gentleman with a calm, strong leadership style coupled with an innate understanding of human nature and an extremely broad maritime experience. 

 

As a Royal Navy Commodore, he was the MOD Director of Naval Surveying, Oceanography and Meteorology (DNSOM) and Naval Regional Commander Scotland and Northern Island.  He is a Chartered Marine Scientist with a Masters in International Studies from Kings College London and is a graduate of the Royal College of Defence Studies.  Active in the local community, he is Ambassador of the Edinburgh Military Tattoo.

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Andy Yeomans
Bid Manager and Content Specialist
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Andy Yeomans
Bid Manager and Content Specialist
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Anna Glanville-Hearson
Head of Not For Profit Sector
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Anna Glanville-Hearson
Head of Not For Profit Sector
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Eden Wells
Graphic Designer
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Eden Wells
Graphic Designer
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Mark Green CBE
Strategy and Business Development Consultant
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Mark Green CBE
Strategy and Business Development Consultant

Mark has proven competencies in leadership and management of military, civilian and industry personnel in complex and demanding high risk and high-stake environments. He has consistently demonstrated expertise in the implementation of strategic intent through business and organisational transformations and multifaceted programme delivery.

 

His recent experience in the private sector with a global remit for business development for a major international aerospace and training company has provided him with significant experience in bid shaping and writing in order to satisfy customer value propositions. Driven by integrity and respect for others, Mark possesses a high degree of strong interpersonal skills which, together with demonstrated leadership competencies, considerable self-motivation, energy and a sense of humour has resulted in the building of high achieving teams.

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Cleo Bowen
Senior Bid Professional
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Cleo Bowen
Senior Bid Professional
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Emily Lightowler
Bid Manager and Bid writer
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Emily Lightowler
Bid Manager and Bid writer
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Judi Ammari
Bid Content Specialist
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Judi Ammari
Bid Content Specialist

Judi Ammari is a senior B2B writer and has worked in global marketing and public relations for over 30 years. She blends highly technical bid writing with effective promotional language to establish your expertise, ahead of your competitors. Her journalistic skills will focus and deliver written responses, which are accurate, succinct and successful.

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Graham Dashfield
Programme and Bid Manager
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Graham Dashfield
Programme and Bid Manager

A Programme Manager, Bid Manager and Bid Writer with considerable experience gained in a large range of market sectors and companies. Highly adaptable, rapidly grasping what is required in many different situations and excelling at resolving tactical problems.

 

Committed and effective in bidding and delivering complex programmes with skills covering a wide range of disciplines. Comprehensive understanding of government procurement processes and what is needed to deliver a winning proposition.

 

Free time spent travelling, listening to (and attempting to play) music, and maintaining & voyaging on a narrowboat.

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Tim Phelps
Bid and Programme Manager
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Tim Phelps
Bid and Programme Manager
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Susie Coles
Bid Content Specialist
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Susie Coles
Bid Content Specialist
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Hannah Williams
Proofreader
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Hannah Williams
Proofreader