Our philosophy, methodology and toolbox that engenders a collective culture of success

The REWARD® culture is the manifestation of the collective intellectual achievement and refined understanding of the competitive tendering profession. As a culture it continues to develop with evolving best practice.


Practice is the application of the method, as opposed to theories. It is the culmination of the way we carry out our profession and the necessary tools. The customary, habitual, or expected procedure or way of doing of something. Repeated exercise in or performance of an activity or skill so as to acquire or maintain proficiency in it. Regular exercise of an activity or skill is the way to become proficient in it.


The competitive tendering process has evolved to be far more sophisticated where the evaluation has become more objective and based on structured criteria.


As bid and proposal specialists, we are passionate about maintaining the highest levels of understanding and skill to provide the most current and effective assistance. We believe in keeping up-to-date with the latest trends and techniques employed.


We have developed the REWARD® six-step methodology and associated tools, that sets the standard for increasing win probability whilst improving the effectiveness and efficiency of business development teams. The six-steps are:

  • Recognise the opportunity
  • Examine and evaluate the oportunity
  • Why are we going to win
  • Action Plan
  • Review and refine
  • Derive the benefits


REWARD® addresses the entire contract capture process through the capture planning, bid production and post submission communications. It has enduring principles, but the application is flexible to align with clients’ existing methods and style.