Richard Bush

richard_b-copyRichard lives and breaths B2B brands. He believes in the power of ideas and the potential of brand driven businesses. So he has committed his working career to developing methodologies and tools to improve the way businesses conceive and then execute brand strategies to have a measurable impact.

For 18 years he was the CEO and Lead Consultant of Base One, an agency dedicated to creating and building B2B brands in this digital age. Working for a broad range of clients from global leaders  to start ups and market challengers. He has worked across various sectors, including business services, financial services, professional services, IT and technology sectors. Some of his key clients included Vodafone, Rackspace, Facebook, PayPal and Elsevier.