Peter Coyle, Managing Director BiD Masters

Peter Coyle – Managing Director

The founder and managing director, Peter Coyle, brings a wealth of experience across a number of industries, products and services. A senior business development and marketing professional, Peter has led and supported numerous campaigns in a variety of sectors, including: defence, central & local government, transport infrastructure and renewable energy.

Amelie Arras – Director

Amelie is highly qualified with an honours degree in business. An excellent project manager who resolutely coordinates the efforts of bid teams. Although relatively new to the bid world, she has already proven her ability to efficiently organise and write responses for PQQs and ITTs.

Anthony Jones – Director

A highly experienced business development consultant with a track-record dating back to 2000 and across a range of markets. Anthony has a reputation for making things happen and has successfully assisted clients to win major competitive tenders with total order book value of over £8 Billion.

Niall Buntain – Director

Niall has over 30 years experience working in Defence & Aerospace. He has put bid graphics and documents together on behalf of most of the UK top defence organisations. Some of the organisations worked for are: Thales, Lockheed Martin, Hunting, Serco, Babcock, Spectris, Holdfast, RATP, Morgan, BA Systems, Vanguard, VT and TQ.

Nathan Alder

Nathan has come on board as our communications expert. Graduating with a first class degree in Media & Communications he specialises in writing compelling copy, and has an acute eye for detail when it comes to studiously proof reading complex bid documents. 

Judi Ammari

Judi Ammari is a senior B2B writer and has worked in global marketing and public relations for over 30 years. She blends highly technical bid writing with effective promotional language to establish your expertise, ahead of your competitors. Her journalistic skills will focus and deliver written responses, which are accurate, succinct and successful.

Katherine Briers

Katherine is a Senior Designer and has over 15 years experience in the graphics field. One of the fastest designers in the area of bid graphics, Katherine can take a pencil sketch and meld it into a truly impressive visual to clearly illustrate an Authors point.

Richard Bush

Richard lives and breaths B2B brands. He believes in the power of ideas and the potential of brand driven businesses. So he has committed his working career to developing methodologies and tools to improve the way businesses conceive and then execute brand strategies to have a measurable impact.

Victoria Christmas

Victoria is a Bids and Proposals Manager working in both defence and industry.  Victoria specialises in consortium bids bringing teams together to a single vision and maintaining the momentum and direction needed to finish the job.

Andrea Collier

Andrea is one of the preeminent Microsoft Word experts within the bids and proposals industry. Understanding the idiosyncrasies that affect complex bid documents enables her to maintain her calm professionalism in the face of approaching submission deadlines.

Graham Dashfield

A Programme Manager, Bid Manager and Bid Writer with considerable experience gained in a large range of market sectors and companies. Highly adaptable, rapidly grasping what is required in many different situations and excelling at resolving tactical problems.

Pete Faulkner

Pete is our specialist in reprographics, with 35 years experience in the printing industry he has seen many changes and has embraced them all. Whether it is  printing standard documents or applying a specialist finishing process Pete delivers on-time, every time to an exceptional standard of quality.

Holly Howard

After graduating with a degree in Theatre and Performance from Goldsmiths University of London, Holly turned her attention to the world of Marketing and Bid Management. With a firm grasp on grammar and the English language, her skills are key when it comes to proofing and editing bids.

Andrew Isherwood

A highly accomplished bid writer and bid manager, with a particular focus on complex construction and civil engineering bids especially in the rail and highways sectors. He is well respected by clients, which is reflected in repeat appointments.    

Paul Mapletoft

Paul is an experienced Programme & Bid Director with 40 years experience within the UK and overseas markets in Defence and Commercial sectors.  His experience spans a successful career as a Royal Navy officer and twenty years with Lockheed Martin with a range of senior positions including Managing Director of a business unit.

Matt Sills

Matt is a photographer, film maker and story teller with a wealth of experience in all things visual spanning over 15 years. Working internationally, Matt has a varied portfolio of clients that include some of the worlds biggest and best-known brands. 

Charles Stevenson CBE

Charles has been described as energetic, knowledgable and wise. He is the epitome of dedication, determination and professionalism. A consummate gentleman with a calm, strong leadership style coupled with an innate understanding of human nature and an extremely broad maritime experience. 

Giselle Whiteaker

Giselle is an expert in writing, copy editing, proofreading and document layout and has a keen eye for detail. She is a qualified journalist and marketing specialist who holds a Master of Business Administration with a marketing specialisation.

Andy Whiteley

Andy is a highly adept Bid and Programme Manager. He has experience of managing UK and international bids and programmes for defence, training, engineering and transport companies.  He excels in liaising with subject matter experts to manage the design and delivery of technical projects and programmes.